Posts from the ‘Network Marketing’ Category

Selling Yourself: The Key to Successful Network Marketing

Selling Yourself: The Key to Successful Network Marketing


Posted By: Daniel Genchi
If you’ve been working your program for a while and just aren’t generating the results you need, it’s time to take a step back and analyze just what it is you’re trying to sell. If you’re sending out emails and e-zines and newsletters like all the others that hit email boxes on a regular basis, odds are you’re on the wrong track.

Marketing pieces that promise financials rewards, the freedom of owning your own business and ground floor opportunities, will not return interested prospects. The key to successful network marketing is actually much simpler. People do not like to be sold but they do like to buy and they will buy from people they like, trust and respect.

Now, sit down and think about that for a minute. Your potential prospects don’t really care about the products or the compensation plans. What they’re looking for is someone that they can go into business with.

Someone they can count on for motivation when the going gets rough and someone that has already done what they’re trying to do and has done it successfully. So, go back to the drawing board.

Think about who you are and what you can do for the people who decide to take advantage of your opportunity. Think about what the program has done for you and how you’ve made it work. Reflect upon your training and identify what you liked and what you didn’t.

Think about building relationships and lasting friendships, think about how rewarding it would be to help others like yourself move towards financial freedom. And then write it all down.

Make a list of things that you personally can offer to the people you recruit and bring into your business and then using that information, write your letter. Don’t make false promises or hype it up. People are ignoring those messages by the boatloads. Concentrate on sincerity and warmth. Think partnership.

Once you’ve written your letter and are ready to assemble your packet, it’s time to take a closer look at who your information says you are. We’re not talking about the words now; we’ve already fixed that problem.

The appearance of your information, however, sometimes says more about you than the actual print. Is your information presented professionally? Does it tell your prospects that you’re making money and thereby have it to spend or does it say you’re barely making it and trying to get by?

Are you having your materials printed professionally or simply making black and white copies? Are your envelopes personally addressed or do they look like standardized junk mail? Do your packets make prospects want to work with you?

If not, it’s time to go back to the drawing board. Keeping all of the above in mind, make the necessary changes. Even if you’re not yet rolling in money, you’ve got to be able to make it look like you are.

Simply cutting back the number of packets you send out while making sure to maximize the ones that you can afford will immediately increase your actual return on investment while making your information the one that actually stands out in someone’s mailbox.

These tips are not rocket science and with a little time and a little more effort you will begin to the results. Pass your success on to your downline and in no time at all, you’ll be able to sit back and enjoy the rewards of owning your own successful network marketing business.

For more information on how to succeed in Network Marketing follow the link:


7 Fatal Mistakes of a Network Marketer: A Review

7 Fatal MistakesI’ve stumbled across an eBook that is a Must Read for anyone looking to build a successful Home Business. It’s called the 7 Fatal Mistakes of a Network Marketer and was written by Taigh Smyth who is a young Network Marketer and he writes about his experience in the industry and talks about some of the ‘Fatal Mistakes’ that he made as he was building the business.

You can get a Free copy of the book here:

Taigh explains how these frustrations (of approaching friends and family, coffee shop meetings with unqualified prospects, calling leads…) are actually INFLATED when you go full time.

And the second Fatal Mistake he talks about – “Thinking Everyone is Your Prospect” really hit home with me! There are so many people out there who would like to build the business if they just had better strategies to build with. Gone are the days of ‘Approach Everyone You know’!

The eBook introduces the idea of being able to build our Home Business by learning MARKETING strategies to attract people who are looking for what we have to offer.  Simple yet effective.

Again, if you’re looking to build a Successful Home Business, You can get a Free copy of the book here. My gift to you 🙂

Even though our days are busy with an endless list of ‘things to do’ this is Definitely worth your time.

To Your success,

Daniel Genchi
7 Fatal Mistakes,Network Marketer, Taigh Smyth, mlm training

Do You Have a Network in Place

May 20, 2010 by: Chris Brogan

A friend of mine is quitting her job to go teach in Rwanda. I wished her well, and was very happy for her, but then immediately, I had a question: do you have a network in place? This question, it turns out, is quite a core piece of what Julien and I think matters to the way business is done these days (and honestly, the way life is done). And it’s a bit evolutionary, so let’s talk a moment more about it.

Our Old Networks

In the old days, our network was a little easier to understand: relatives, neighbors, coworkers, schoolmates. It was weighted heavily on genetics, geography, and our job. It made a lot of sense. The downside was that, if a region got hit hard by lack of work, then we were all in the same boat. The downside was, everyone knew us for what we were, so they had trouble seeing us for what we wanted to become. The downside was, sometimes, we wanted to shift radically, and we didn’t have a sense of what to do.

Keith Ferrazzi wrote the classic book, Never Eat Alone, back before we had little digital networks in our pockets at all times. He wrote it for the people who hadn’t yet found the new networks.

Our New Networks

We have new tools, new opportunities, new ways of gathering people to us. With tools like Facebook, we can connect with people from our past and in related fields. With tools like Twitter, we can connect with anyone in the world. Our new networks are based more about thinking, mindsets, ideals, passions, and future visions. We can be who we want to be, or who we’re growing into being. Our past is there, but it’s not often the focal point. It’s our ideas and our ideals that drive things forward.

ABN: Always Be Networking

Danger: I don’t mean “always be networking” in the smarmy, business card ninja way. I mean it in the “let’s connect with wonderful, thoughtful people all over the world” kind of way.

In my network are people from every continent (though not as many in Africa). In my network are many walks of life, from preachers to millionaires, from teachers to artists to real estate types. They range in age from the early teens up into the 70s and 80s.

That’s on purpose. I love the diversity. I love being able to reach out and help others connect because of the larger and larger web I’m weaving. A healthy, thriving network is a beautiful thing. It’s also why I encourage people to connect with me on LinkedIn (my email: linkedin @ chrisbrogan . com). I love the connections because I use them to be as helpful as possible.

Feed the Network

There’s no value in your contact list if you don’t reach out to them when you can, and if you can’t offer them value long before you have a request of your own. It goes that way. You have to try and offer what you have. Then, when the time comes, and not in a “quid pro quo” kind of way, there will be some sense that a relationship existed long before you needed it. “Be there before the sale,” Julien and I called it in Trust Agents.

Feed your network often. Connect with them. Touch them in whatever ways you can.

Never Jump Without a Network

So many people are trying to reach escape velocity. They’ve had enough of their job, or they’re aching to try something new. They want to leap out into the nothingness.

But to me, there are two things you need before you jump: money and a network. Of the two, I think the network is more important. With a network, you might have people who’ll cover some of your needs until the money flows in. A lot of people were kind to me along the way, and so I do my best to be kind to others who are on their path. So to me, the network might be more important, and yet, you’ll need both.

Never jump into the nothingness without a network. You can always benefit from having contacts in other places, with other disciplines, and who offer something new to the story.

And You?

How are you nurturing your network? How diverse do you keep it? Do you think beyond your current job role and your current needs, or is your network a homogenous reflection of you?

I’m glad to know you. You’re my network. You make me feel stronger every day.